Alice Amsden

About Me:

Alice was a founder Director of Wensleydale Creamery. She has the hands-on experience of almost all the issues owner/ managers face, from start-up to exit. The Company turnover rose from zero to circa £20m by creative marketing and solid brand strategy. Alice, as a manager, was responsible for purchasing, manufacturing, marketing and technical aspects of the business. Wearing her 'Director and Shareholder hat' she was very influential in finance, the overall business strategy for sustainable growth and most importantly - PROFIT

For the past four years Alice has worked with a significant number of SME's from start-ups to long established companies, many of whom have seen significant growth, largely due to her involvement. In addition, Alice holds a number of SME, Non-Exec directorships

Specialist Sectors:

Sales, Marketing, PR, Branding & Strategic Planning.

Expertise:

Marketing and Brand Strategy is Alice's forte. Over a 10 year period the Company spent £300k on Advertising and during the same time scale, Alice managed to obtain free PR and publicity worth circa £3m. Alice believes Strategic Brand Management should be in place at the outset, to ensure the Company can place products and services appropriately and without conflict  to maximise returns via the product range and add value at every opportunity.

Companies I Work With:

For the past four years Alice has worked with a significant number of SME's from start-ups to long established companies, many of whom have seen significant growth, largely due to her involvement.. These  include: Social Media networks, Retailers, Wholesalers, Food Manufacturers, Renewable Energy, Training Companies and, Legal & Health Practices In addition, Alice holds a number of SME, Non-Exec directorships

What My Clients Say About Me:

 "Alice has an excellent knowledge of the food industry and business in general, and on each occasion we met she came up with new and innovative ideas to push the business forward and improve profitability."

James Knox - Production Manager Yorkshire Dales Meats

"I knew Alice when she was at Wensleydale Dairy Products, where she showed great initiative and ingenuity when it came to marketing . She was one of my best contacts (I was a reporter at the Northern Echo at the time), because she gave me stories that I could use to fill gaps in the paper and she could use to get some great publicity for the company - for free. I got the impression that she was very intelligent and on the ball - and that was back then! I am sure now she knows even more about marketing and business now."

Kate Betts

"Alice is one of the better things that happened to our business. She is very knowledgeable, extremely positive and driven, a wealth of experience in the food manufacturing arena, but above all, we knew that we always had somewhere to go to get an answer to our problems."

Sue Fleming - The Gluten Free Bakery

What I Like To Do In My Pastime: 

In what little spare time Alice has, she enjoys the Countryside in which she lives, Farming and managing livestock, Hill sheep and Cows. She is interested in Stocks & Shares and Horse Racing. Cooking and Baking are things she also enjoys doing.

You can view Alice's LinkedIn profile here

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