iMP appointed by Logistik Group to provide brand ambassadors
iMP has been appointed by Logistik Group to provide high calibre brand ambassadors and product demonstrators for the St.Tropez “Spraycation” Tour 2012 . The campaign runs across the UK and Ireland over five weeks from the 15th of June with the aim of driving awareness, sales and connecting with existing and new customers.
The Spraycation Tour 2012 will showcase the glamour, sophistication and exclusive appeal of a Nikki Beach style environment that encompasses the St.Tropez brand whilst visiting some of the UK’s most popular shopping centres.
The Spraycation experience will offer a choice of spray tans inside the privacy of a classic white beach hut, a VIP one-to-one expert consultation or simply the opportunity to relax on branded deck chairs and sun loungers, while listening to a live ambient DJ set.
iMP product demonstrators will be on hand to discuss the diverse St.Tropez range of products as well as provide leg and arm tans as part of the experience.
Dave Gibbons, Managing Director of iMP says:
“iMP are thrilled to be working on such an impressive and high profile campaign. Our specially trained brand ambassadors and demonstrators will engage with the public, demonstrate tanning products and help bring the essence of the brand to each of the cities. Working in synergy with our clients, iMP has carefully selected the perfect team members who will embody the St. Tropez brand and help deliver a truly amazing experience’’.
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