Intermarketing appointed by Diabetes UK

Intermarketing has won a three way pitch for Diabetes UK’s summer marketing campaign, and the charity liked Intermarketing’s creative concepts for the packs so much that they decided to use an extra one for a direct marketing test.

Diabetes UK is the leading UK charity that cares for, connects with and campaigns on behalf of all people affected by and at risk of diabetes.

The summer campaign is split into two with totally separate creatives; the first, campaigning for Type 1 diabetes, often diagnosed in childhood, is focussed on educating children and their families to learn to manage the condition, diet and healthcare.  The other, focussed on generating support for the charity’s ‘Putting Feet First’ campaign, is centred on fundraising to educate and research the prevention of unnecessary amputations.

In total Intermarketing are developing three main packs and three follow up packs for the campaign and are in further discussions with Diabetes UK regarding further initiatives.

Adam Morecroft, Supporter Development Manager, Diabetes UK said: “Intermarketing’s fresh approach to our fundraising communications challenges really helped us to reinforce our recent rebrand with supporters. Each campaign speaks to its target audience in a very personal way, highlighting the case for support and engaging with our donors in the right way.  We were pleased to appoint them to this campaign and are delighted with the outcome – we are excited to be sharing this campaign with our supporters very soon. ”

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